Q&A : We answer your questions !

What were the biggest challenges you faced when creating your brand?

There were several, but in the beginning, the biggest challenge was defining a strong brand identity. I wanted something authentic—something that reflected my values while also resonating with my audience. Striking that balance took time.

I spent a lot of time refining my positioning by asking myself key questions: What unique value am I bringing? Who am I speaking to? I tested different approaches, gathered feedback, and continuously adjusted my communication.

Initially, I believed the product would sell itself, but I quickly realized that finding and engaging customers requires effort. The strategies that have worked best are word-of-mouth and authentic storytelling around my brand.

Launching a brand also means opening yourself up to feedback—both positive and critical. At first, it was tough because I had poured so much of myself into the project. But over time, I’ve learned to take a step back and see criticism as an opportunity to grow. Now, I listen, analyze, and extract insights that help me improve.

In the end, every challenge has been a valuable lesson for the future!

How do you select the materials used for your creations?

Material selection is a step I take very seriously. Every fabric is carefully chosen for its texture, aesthetics, and durability. I want my designs to feel exceptional against the skin—whether soft and fluid or structured and refined, depending on the intention behind each piece.

Beyond the feel, sourcing responsibly is essential. I work exclusively with natural and recycled fabrics, prioritizing materials from France, Europe, and Japan.

Japan has an extraordinary heritage of craftsmanship, passed down through generations. Its textiles combine innovation with artisanal expertise, offering unique textures and exceptional durability. I incorporate fine Japanese fabrics, adding depth and distinction to my creations.

In Europe, I take a more environmentally conscious approach by selecting materials like cotton, linen, and recycled fibers. The goal is to minimize our sourcing footprint while maintaining the highest standards of quality and longevity. Every choice is guided by a commitment to aesthetics, sustainability, and responsible design.

I want my customers to not only experience the beauty and comfort of these materials but also appreciate the craftsmanship behind each piece—knowing it was created with care, intention, and respect for the planet.

Where are your collections designed and made?

All my creations are designed in France, inspired by the country’s rich artisanal heritage and craftsmanship. Each piece is brought to life with meticulous attention to materials, cuts, and finishes. I collaborate with passionate artisans who preserve and carry forward this invaluable legacy.

Why are the prices high?

This is a question I often hear. Every piece I create is the result of exceptional craftsmanship and an unwavering commitment to quality. My collections are entirely designed and made in France, respecting traditions and working with skilled artisans who master intricate and demanding techniques. I carefully select noble, durable materials from suppliers renowned for their excellence.

Behind each creation lies time, expertise, and a pursuit of exclusivity. Investing in my pieces means choosing responsible, authentic fashion—designed to last.

Can I order a custom-made piece?

At the moment, I don’t offer a custom-made service, but it’s something I’m preparing for the future. My vision is to take exclusivity even further by creating unique, personalized pieces that reflect each individual’s desires and personality. The goal is to offer a service where every detail—from material selection to finishing touches—embodies a true personal signature while maintaining the excellence of French craftsmanship.

Why are there so few pieces? When will the next creation be released?

I prioritize quality over quantity. Each piece requires time, thought, and meticulous craftsmanship. Instead of following a fast-paced cycle, I choose to create with precision, ensuring that every detail contributes to a timeless design.

The next creation will be released when every element reaches its perfect balance—meeting both my standards and those of the women who wear my pieces.

What message would you like to convey to the women who wear your creations?

Through my designs, I celebrate the uniqueness and strength of every woman. Each piece is crafted to enhance natural beauty while instilling confidence and elegance. My goal is for my creations to accompany women in both their everyday lives and their most exceptional moments—allowing their personality to shine with subtlety and character.

Wearing my pieces is about embracing a bold yet effortless style, one that values craftsmanship, quality, and authenticity. It’s fashion with meaning, designed to empower and inspire.